He found ADVICE/AC in 2018 as a think-tank to find ideas to positively impact global health and sustainability and do whatever it takes to ensure their success. Previous he was president of VICE Media spending 17 years overseeing the international growth of the brand including the global expansion of more than 40 teams and offices and $5 billion in valuation.

Prior to VICE, Creighton held several roles in advertising, including the position as advertising director of British style bible i-D. He also founded a media and communications agency representing many of the world's leading magazines and brands. He graduated from Manchester University with a BSC in physics.