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Marketing Automation Specialist

The Marketing Automation Specialist owns the operational functions that allow our automation and analytics specialists to work at maximum efficiency and consume clearly defined, standardized inputs to target communications across campaigns and measure KPIs.

About Us:
The Michael J. Fox Foundation for Parkinson’s Research (MJFF) was founded in 2000 with one clear objective: accelerating meaningful therapeutic advances and, ultimately, a cure for Parkinson’s disease (PD). The Foundation applies extraordinary scientific, business and media assets to this singular focus—thus creating a unique and dynamic organization. Since inception, MJFF has quickly grown into the largest nonprofit funder of Parkinson’s disease research, having funded over $2 billion in research projects in both academic and industry labs worldwide.

Core to our philosophy is how we think of our capital and its risk profile relative to other stakeholders in the drug development pipeline. We work aggressively to de-risk various therapeutic strategies and tools in the hopes of building a robust pipeline of new treatments for patients. In order to achieve our mission of finding a cure for PD it is critical that we engage with, and bring together, members of the PD community including researchers, physicians, health professionals and most important, people with Parkinson's and their families.

We believe that to find a cure for PD as quickly as possible, our capital needs to push research forward today—we therefore deliberately hold no endowment or excessive reserves. We instead seek to deploy funds raised as quickly and wisely as possible. MJFF raises over $100 million annually. Today, the Foundation has approximately 250 full-time employees. We offer a collegial and collaborative environment where optimistic problem-solvers and entrepreneurial, resourceful individuals can thrive and make a tangible difference for millions of people living with Parkinson’s disease.

Position Summary:
The Michael J. Fox Foundation (MJFF) is seeking top talent for its Marketing Automation Specialist position.  Reporting to the Director of Marketing Automation, the ideal candidate will have a deep understanding of Salesforce Marketing Cloud data extension architecture specifically with data synchronized through the Marketing Cloud Connector.  This position will have the ability to work well both individually and as part of a team to quickly understand our digital marketing strategies and tactics, then own the operational functions that allow our automation and analytics specialists to work at maximum efficiency and consume clearly defined, standardized inputs to target communications across campaigns and measure KPIs.  

This position can be based anywhere in the U.S. and will be expected to work east coast hours (standard business hours are 9:00am – 5:00pmEST).

Primary Duties & Responsibilities:

  • Handle the day-to-day program mechanics of executing email marketing plans including building, QA and scheduling emails within Salesforce Marketing Cloud.
  • Manage and maintain Email Marketing Calendar and ensure alignment with revenue goals, organizational priorities and internal stakeholders.
  • Manage and grow organizational email list, control email frequency and touchpoints to minimize database churn and maintain data hygiene standards.
  • Use SQL query to build and maintain email audiences within Automation Studio.
  • Develop in-depth expertise in a constantly evolving digital marketing operations landscape across technical capabilities, workflows, processes, quality control and platform integrations.
  • Coordinate distribution of digital assets and campaign information to Automation and Analytics teams.
  • Work with the marketing team and other departments to manage direct marketing efforts to support acquisition and retention strategies among various target groups, including integrated marketing campaigns as well as seasonal and other initiatives.
  • Assist the Automation team with status updates to email calendar.
  • Provide support and perform testing during the development of new and existing workflows and emerging technology.

Qualifications and Skills:

  • Proficiency in SQL, AMPscript, and deep understand of data relationships within CRM and SFMC.
  • Relevant professional experience working in a marketing automation, marketing operations or related capacity. 
  • The ability to analyze performance data and translate data into actionable strategies for email marketing.
  • Familiar with project management principles, methods, techniques and tools. Agile project management experience is a plus.
  • Experience managing projects that have involved the introduction of new ways of working, processes and methodologies.
  • Experience with digital marketing analytics, email marketing platforms (Salesforce Marketing Cloud is preferred) and project management platforms.
  • Proven commitment to data hygiene, project management and customer service.
  • Demonstrated ability to collaborate with cross-functional peers, business owners, strategists and agency partners to achieve business results.

Salary and Benefits:
The salary range for this position is $80,000 - $95,000. In addition to salary, The Michael J. Fox Foundation for Parkinson’s Research (MJFF) offers a comprehensive benefits package, including:

  • 15+ options for medical insurance (with MJFF paying 90 percent of the premiums).
  • Competitive dental and vision plans.
  • 401(k) plan with 6 percent employer contribution.
  • Flexible spending accounts.
  • Employer paid life and disability insurance.
  • 18 days Paid Time Off (PTO); 12 Well-Being (Sick) Days; 2 Personal Days; summer Fridays (office closure at 2pm) and a summer holiday week over July 4.
  • Two ways of working: hybrid-flex, or remote work.  We trust all employees to work closely with their manager and colleagues to determine when, where and how programs and projects get done. 

Employees are also eligible for a discretionary bonus on an annual basis. MJFF provides staff and leadership cultivation through regular training courses and events. 

Vaccine Statement: 
At The Michael J. Fox Foundation (MJFF), the health and safety of our team and our community is a priority. MJFF has made the decision to require all staff receive the COVID-19 vaccine as a condition of employment. Successful applicants for this position must be fully vaccinated by date of hire and proof of vaccine is required. Full vaccination is defined as two weeks after both doses of two-dose vaccine or two weeks after a single-dose vaccine has been administered. Anyone unable to be vaccinated, because of medical or religious reasons, can request a reasonable accommodation for consideration.

How to Apply:
Interested candidates should submit a resume and thoughtful cover letter describing their specific qualifications and interest in the position.

MJFF is an equal opportunity employer. We strongly encourage applications from individuals who will contribute to our efforts to build and support a diverse, equitable and inclusive workforce. Diversity may refer to characteristics including, but not limited to, race, religion, ethnicity, sex, gender identity, sexual orientation, socioeconomic circumstance, geographic background, ability and disability, political ideology and age.

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